SSPs allow publishers to make their ad inventory available and are responsible for running auctions for ad spaces that are instantly purchased by the highest bidders. SSPs are used by publishers to sell ad space through RTB. They allow publishers to Garnitur their own pricing and targeting criteria, and display https://a-b-tests56317.wikigdia.com/6415989/rtb_real_time_bidding_can_be_spaß_für_jedermann