Nowadays, in today's market, Pay per Click is also known as PPC. Also, before discussing about cost per click; let's first understand- what Pay per Click is... It is a process, in which- you may promote your site on different search engines like google, like - Google, yahoo, MSN, etc. https://conradsen-kara.blogbright.net/promote-your-website-properly-with-cost-per-click-advertising-1731333197