Foreign brands of eateries have to embrace digital possibilities to be able to obtain an appropriate franchisee. They have to focus on setting up their particular digital abilities and protect their ground by activating the net channel. ComplexLand • We translated the experience of ComplexCon into a shoppable, digital-1st https://www.madjor.com/insight-article/madjor-the-brand-experience-design-agency-shaping-consumer-engagement