Numbers are frequently referenced. Operational statistics support system monitoring. However, behaviour often matters more than raw data. Content can be playing, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers alone are not enough https://andrewworkreflections.blogsvirals.com/38467031/using-digital-signage-safely-and-sustainably